It is the business of spreading the news – not the “newspaper” business – that has a future


Washington Post

The moribund Washington Post

There is talk on how Jeff Bezos can “save” the Washington Post, the newspaper that he purchased recently for $250 million. Discussion centers on the future of journalism and what journalism is all about. At least we’re all off to a good start: the subject is “journalism” and not “newspapers” or the “newspaper business.”

Journalists must not think like the old “railroad” folk. The railroad people dogmatically maintained that they were in the “railroad” business, overlooking the fact that their business was actually “transportation.” When planes were being built, the railroad folk refused to go into what they believed was the “airplane business.”

Journalists are NOT newspaper folk. Journalists have to think of themselves as propagators of “news” and not forget what “news” is all about. People will want their “news” to be information that is NEW, TIMELY, and PERTINENT. “News” is fresh, touches or impacts people and their lives, and is delivered at the right place and time.

News must come fast or quickly, in the most convenient way possible. People will not want to pay just to know the news – people feel they have a right to free information.

Journalists should learn to fly and not take the train.

Advertisements

About Julius Willis

A former Philippines newspaperman and businessman, Julius resettled in California, USA, where he simultaneously worked as an instructional and technical writer and engineering department manager and taught college for 26 years. Now retired, he serves as a member of the City of Hayward's Planning Commission, the Alameda County Housing & Community Development Advisory Committee, and the Advisory Board of CSU-East Bay's Center For Filipino Studies. He is also on Hayward's General Plan Task Force.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s